5 Investor Development Equity Capital Raising Presentation Tips For Principals

Raising capital is a critical skill and requirement for investment principals. The organization and management of this process is challenging. The experience, credibility, and skill needed requires years of practice, exposure, and serious focus. Most never really feel fully comfortable performing the effort. Developing a solid concept and format eases the process dramatically.

Tip #1: A standard presentation organization helps get the process off to a good start. I typically include an opening chart that gives a “teaser” description of the investment. Next, a very brief chart about the principals allows for introductions at the presentation. A good investment requires a positive economic environment. Because of this, I always lay out the situation framing the investment. Next, cover the basic terms of the investment. Describe what the investor will be investing, key terms effecting capital, and what the investment purchases. Explain management, operations, and funding for these items. The closing section includes sources and uses, financial terms, return expectations, and the exit.

Tip #2: Don’t write a presentation and simply show up for the meeting. Preparation is key. Realize and ensure that the presentation is not the in depth description. The in depth description should reserved for the business plan and subscription agreement. That said the presentation if the investor engages will be practically as in depth as the business plan in that you should seek to fully engage the investor, provide and explain the details and intricacies of the investment. This means preparation includes preparing to drive home the key points and ensure critical questions are answered.

Tip #3: Complete a Q&A preparation. Spend time developing the questions and issues investors will raise. Prepare clear, cogent, effective answers addressing each question and each issue. If necessary, bring background material to address the issues.

Tip #4: Seek commitment at the meeting. Don’t go to the trouble delivering a well prepared complete presentation and fail to ask for the sale.

Tip #5: Have a clear plan to follow up and complete the closing process. Investors are busy people. Executing a clear effective plan communicating with them and setting the clear expectation in their mind of what that plan will be says a great deal about your organization and respects the limited time that they have available.

Principals should never give a presentation without adequate preparation. Having a plan for the presentation will organize your thought process, make your points more compelling, and significantly increase your opportunity for success.

Are Your Offers Even Getting Presented to the Seller?

If you’re trying to buy a house in Southern California, your realtor may be submitting each and every one of your offers to the listing agent but some offers will never be presented to the Seller.

The following are just 10 of several reasons why one’s offer may sometimes NOT GET PRESENTED:

1) Failure to provide the “cross-qualifying” Approval Letter from the Sellers Preferred Lender. What this means is: The Listing-Agent/Bank Representative has specifically asked that ALL prospective buyers “cross-qualify” with the seller’s preferred Lender to verify that the Loan Approval provided by Buyer’s Lender came as a result of the most thorough vetting process. (keep in mind, you’re typically not obligated to use the seller’s preferred lender in order to get acceptance, though I’m certain some will tell you that at times, it can be the difference maker)

2) Lack of LEGIBILITY of One’s offer. Sometimes, the offer documentation must be faxed to the buyer for completion and signatures, then it must be re-faxed to the buyers agent. The buyers’ agent must then take that and fax it for the 3rd time to the Seller’s Agent. Then the Seller’s Agent has to fax it to the Sellers. The sellers then fax it back to the Seller’s Agent. In many cases, the Seller’s Agent has to fax it for the 6th time when he sends it to the Bank’s Representative who reviews all offers. (When ever possible, it’s recommend that you and your realtor use electronic signatures at least for the submittal of initial offers. The method is not only faster, it’s completely legible and the Listing-Agents greatly appreciate not having to try to make heads or tails of the multi-faxed documents or poor penmanship of authors)

3) Incorrectly completed Offers or Misspelling of verbiage entered by Buyer’s Agent. These 2 mistakes often give the impression to the Listing-agent that the Agent may be New or possibly challenged in other ways. (Believe me, It matters!) Ps. YES, that is the correct way to spell VERBIAGE.;-)

4) Buyer’s Earnest money deposit may be too low. The average earnest money deposit sought by sellers in most areas is between 1% to 3% of the purchase price. (for Cash buyers, it’s almost always going to be at least 3%)

5) Buyer is requesting an Escrow timeline that’s too far into the future. Most sellers are genuinely interested in finalizing a transaction in as close to 30 days as possible. Though it can sometimes be tough to accomplish that with certain Loan types, it’s typically best to submit one’s offer with an illustration of as close to a 30 day escrow as possible. Extensions are often obtainable so long as reasonable progress is being made. (Keep in mind that in the case of Bank-Owned homes, most of the contracts aka “Bank-Addendum’s” that come back from the Seller, typically allow for up to a 45 day escrow even if buyer originally submitted an offer promoting a close of escrow of 30 days. Banks sometimes prefer to grant additional time from the get-go as a cushion because they’d rather NOT CHARGE the buyer the typically required per-diem fees when closing late without extensions. Banks know that additional fees may cause the transaction to fall apart because of a buyer’s possible inability or lack of willingness to pay those penalty fees so they try to avoid it when they can.

6) SHORT-SALE Approval is authorized at a particular price and one offers lower than the Approved Price. What’s important for Buyer’s to remember is: Typically it has taken several months and in some cases more than a year to negotiate and arrive at the Approved Short-Sale Price. It would stand to reason then that, in most cases, having just authorized the Approval on the Price after such a long time, the note-holding bank is not likely to ACCEPT an offer for less.

7) Buyer is asking too much in the way of Seller-Concessions for repairs or money for Buyer’s closing-costs. In the end, it’s all about the NET OFFER to the seller. In most cases, the Seller will opt NOT to accept THOSE offers because they perceive financially-challenged buyers {who lack the funds for closing-costs} as having a higher risk of having a minor financial need during the escrow period which could absorb or exhaust the money they set aside for down-payment or as cash-reserves. This would, of course cause the transaction to CANCEL in most cases. Regarding a requests for repairs, often the Seller is interested in finalizing the transaction in a much shorter time-period than what would be required if repairs need to be made. Consequently, you’ll find many of THOSE homes marketed at price-points low enough to allow for only Cash-Buyers or Cash-Investors who recognize the Seller has already priced the listing as per it’s current condition. (Some buyers walk in and say, “I think we’ll offer less because it needs all this work” —Attention Buyer’s… In most cases of Bank-Owned homes, the current condition of the home has already been taken into account in arriving at the list-price)

8) Buyer is Offering too much for the house. That’s right, TOO MUCH. In their desperation, often buyer’s and their representing realtors will choose to institute a strategy of “Let’s just write all of our offers at $10k, $20k or $50k over list-price” (depending on the area). This strategy will often back-fire. You see, the Seller knows that this strategy is most often used by buyers with weak financial profiles (i.e.: needing closing-costs paid) or those buyers who perceive themselves as NOT being able to compete in the open market due to the type of financing they require (i.e…: FHA or VA). As such, a seller is sometimes more inclined to ACCEPT an offer from someone who is within the range of reasonably anticipated Appraisal Value than to simply jump on the highest priced offer which will ultimately need to be reduced anyway.

9) Employing the strategy of “…Let’s start low and see what they say… they can always send us a counter-offer”. WRONG! Don’t fall for this trap. If one seeks to buy a home in some of the very competitive areas of Southern California, it’s important to know that in most cases, you’ll only get ONE-SHOT at submitting an offer. This is because the homes in good condition or with the lowest prices, or in the most desirable areas, will almost ALWAYS get multiple-offers. Sometimes as many as 30 to 40 if a listing-agent doesn’t check out their email in-box or fax machine over a weekend. In the competitive market climates, you’re almost always best to work closely with your realtor to prepare your HIGHEST & BEST offer up-front and submit THAT.

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