4 Ways to Improve Your Presentation Skills and Wow Your Audience

It was that far away look in my students’ eyes that told me something was wrong. I was teaching grade 8-mathematics and trying to show the kids how to solve expressions with exponents. But what I didn’t realize was that they didn’t know how to solve algebraic equations yet, so I might as well have been speaking to them in a foreign language. As a newly minted teacher, early on in my career, I hadn’t yet learned that before you start holding forth you’d better find out what the students already know! Otherwise, you risk losing them, and your lesson flops.

In many ways, this same principle applies to business communication. If you want to be an effective communicator – whether it’s a presentation or a written document such as an email message, a letter, or a report – you really do have to know who your audience is and what their needs are.

We’ve probably all experienced opening an email from someone who is anxious for our business only to find the message is totally irrelevant. What’s the first thing you do when this happens? Right! You hit the delete button. No doubt you’re grumbling why this message was sent to you in the first place, since its content clearly doesn’t apply to you. And that’s not a good start for building a business relationship!

The fact is; it’s hard to persuade your audience to respond to your message if you haven’t done your homework. The Plain Language and Action Information Network (PLAIN) which is at the forefront of a movement promoting communication that’s clear and simple, makes the idea of focusing on audiences their first defining principle:

“Written material is in plain language if your audience can:

  • Find what they need;
  • Understand what they find; and
  • Use what they find to meet their needs.”

Or if you think of it in retail terms: the customer truly does come first. As I like to put it, “It’s not about me, it’s really about you.”

So how do you figure out who your audience is? Do a little homework.

Here are My Top Tips for Getting to Know Your Audience:

  1. Talk To Me: A good old-fashioned conversation is frequently the best way to find out what your audience knows, doesn’t know, and wants to know. Whether it’s a casual chat or a formal interview the goal is the same – find out who your audience is, and what their needs are.
  2. Make Google Your Friend: Do a little research online before you write that proposal or send that email message. If you’re working with a new company, their website may reveal a great deal about their current status and future goals.
  3. Survey The Crowd: Much like a pollster or a broadcast measurement organization, you may want to send out a survey to your audience. It may be the best option when you have a new client with a complex catalogue of needs, and limited interest in face-to-face or phone meetings.
  4. Get Social: Sometimes social media (Facebook and Twitter) are a good way to conduct research. Facebook recently introduced Facebook Questions, which some feel can be a useful tool for polling your already existing community.

Getting to know your audience so that you can be an effective communicator isn’t terrifically complicated. It’s more a matter of taking the time to do your due diligence. Of course, sometimes it’s tempting to skip this step. After all, many people find the thought of “research” and “interviewing” a little dry and dusty. But what outcome would you prefer – reaping the rewards because you put in the time? Or watching as their eyes glaze over?

Presentations – Not Meetings

Today, more than ever before managers need to have meetings with employees that are more presentation than they are a place to discuss issues. Meetings usually consist of one person, in most cases a manager, speaking about the issues, projects, numbers, policies and deadlines. To motivate your team at your next meeting, try involving key members of your team and turn your meeting into a presentation.

A presentation sparks interest and participation from all members and helps to promote memory retention of the discussion. Make sure the key participants have met to discuss the issues and the planning of the curriculum for the presentation prior to the delivery. Each speaker must be given a time limit and will need to keep to the topic of their portion of the presentation to have impact on the participants.

Ensure that each key note speaker opens their theme with a powerful impact statement to engage the listeners immediately and to hold their curiosity and attention. Using data, facts or the business statistics in a carefully crafted way, causes instant attention that will be held throughout the entire presentation. Use this technique to drive home facts about your business in a meaningful and sincere way.

The main speaker should make a point after their opening statement to highlight in brief the agenda for the presentation and introduce all speakers even though they work at the facility. It is at this time that this person will need to remind all participants that during the presentations there will be no questions, question and answer period will commence when all presentations have concluded.

An important step in the pre presentation planning with the speakers is to devise a system or a method of acknowledgment, so that when one speaker is done the next speaker takes over without missing stride. If there is too much time between finishing and starting another presentation you could risk losing attention. Ensure that each keynote speaker comes equipped with his or her powerful beginning impact statement. Again, hold the attention throughout the entire program. Tie one presentation to the next with words such as, “in a few moments Mark will expand more on this issue”.

For example, if you are having a service advisor meeting and you need to make an impact on your current numbers and the direction you are steering in, invite the GM, Shop Foreman and your lead advisor to speak. When peers are invited to speak at your presentations there will be a greater sense of urgency within the department to improve due to the fact that coworkers want to excel as a team and not let anyone down.

It would be more impactful if the Shop Foreman informed the service advisors that the productivity and efficiency numbers were down last month and the technicians had been coming to him showing him the inconsistencies in the concern line stories, this maneuver will have more impact than anyone else will on the management team stating it. The Shop Foreman represents the talent on the floor which usually outweighs the advisors five to one. If the Shop Foreman comes to the presentation armed with figures and with examples of shoddy concern line recording, it will drive the point home.

Once all key note speakers are finished with their presentations you will open up the floor to Q & A, however remind everyone that there is a time restriction and to stick to the topics of the presentations. Having effective presentations and defining answers during the Q & A will make a lasting impression on all participants thus driving up the retention level for your expectations to be fulfilled.

At the end of all the presentations it is best to wind up with the expectations deadline and close with another impact statement. This should be done by the senior manager attending the presentation. Whoever this person is should tie together the sum of the meeting notes into the closing statement.

Should you want a certain deficiency corrected use this as the window of opportunity to instill a deadline and remind everyone of the expectations. Remember to thank everyone for his or her participation and involvement. Use this method to promote an exceptional award winning number one team because second best is like all the rest!


The Types of Pheromones Present In A Human Pheromone Product

Pheromones originally refer to the chemical secreted by an animal which are usually associated with insects and that which greatly influence the behavior, physiology, and development of other species, including the attraction towards the opposite sex. There are scientific studies, however, that prove that even human beings also produce pheromones inside the body. These pheromones are important, not only for sexual attraction reasons, but also to make people around you feel comfortable with you.

In humans, the pheromones are secreted into the skin through the apocrine glands or what we call the human scent glands. These glands are usually found in hairy areas of the body such as the arm pits and the pubic region. The hairs in these areas further help disperse the pheromones effectively.

All people secrete pheromones, however, our bodies do not produce well enough of these chemicals. That is why there is an outburst of human pheromone products in the market to be able to make up for the lack or deficiency in the ability of the body to produce pheromones. There were scientific studies conducted to prove the efficiency of these human pheromone products but you can always see it for yourself if it could really work for you.

Human pheromone products usually and essentially contain 4 pheromones: the Androstenone, Androstenol, Androsterone, and the Androstadienone.

The Androstenone pheromone is found in both men and women but is however known as a male pheromones. It is responsible for the dominant, intimidating, and aggressive aura or personality of a person. The Androstenol pheromone is responsible for the friendly and sociable personality of a person. It often induces lots of talking and comfort and often causes conversation among people.

A pheromone that signifies masculinity is the Androsterone. This pheromone creates an impression of reliability and protection for men. As a women, when you see a man and you suddenly felt like you could depend on him for protection, that man’s Androsterone pheromone is probably working actively.

Androstadienone is another pheromone that must be present in a human pheromone product. This pheromone is also known as the ‘love pheromone’ because of the romantic or loving feeling and reaction it induces in women. Androstadienone affects the brain activities of women the most and focuses mainly on the attention and social cognition areas of the brain.

The above-mentioned types of pheromones must all be present in a human pheromone product for it to work effectively. These chemicals are highly responsible for the natural reactions and feelings we could feel towards other people near to us. And yes, that’s the magnificence of human pheromones.