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Everyone knows that color can make a presentation more interesting and stimulating to look at. It can also convey information, as in the differently colored slices of a pie chart.

But color used improperly is worse than no color at all. Bad color choices or combinations can actually distract viewers from your message and can even cause unpleasant feelings in them.
The following guidelines can help you use color effectively in your presentations:

o Too much color can be distracting. Resist the temptation to decorate your slides with a rainbow of colors. Graphic elements (such as charts) should never contain more than five colors; text slides should use at most two main colors and a third for highlighting.

o Keep the colors, and their meanings, consistent throughout the presentation. This will unify your presentation and give it a professional look.

o Even if you’ve chosen a harmonious set of colors, don’t use them arbitrarily. Let the colors to show the relationships between elements, with related things in related colors.

o As with the colors, keep the text (font) styles in your slides consistent.

o Don’t arbitrarily switch colors (of background, text, graphics, or anything else) during the course of the presentation. A change of color should only be used to emphasize key information or to indicate a change of topic or message.

o Don’t use red and green at the same time, because colorblind people can’t see the difference between them.

o Backgrounds consisting of more than one color should use dithering (a gradual blending from one color to the next) for easy viewing. It’s usually preferable to use a solid light color (light blue or gray) for the background with a dark color for text. This is the most effective combination for projected slides.

o To help maintain visual consistency, develop a template that you can use to create each slide. A template is just a basic slide containing the background colors, font style, and graphics that will be common to every slide.

o Test your color combinations on the actual projection equipment that will be used, or at least on a similar type of projector. The projected image will usually appear brighter and more vivid than it does on your computer screen. You may discover that your perfect color scheme doesn’t look so perfect when projected. It’s better to discover this while creating your template than during your presentation.

Color Meanings

Colors in themselves, of course, have no specifically defined meanings. Nevertheless, colors tend to carry subtle, subliminal emotions to viewers, whether by convention or by some natural perceptual process, and you should bear these traditional associations mind when making your color choices.

Color preference:

9% Choose Black – Reliability, Authority, Power, Constancy, Prudence Black feels formal and powerful. Formal clothing tends to be black for this reason.

20% Choose Blue – Tranquility, Intuitiveness, Trust, Loyalty Peaceful, tranquil blue relaxes the nervous system and increases productivity. People seem to retain more information when reading blue text.

3% Choose Brown – Credibility, Solidity, Strength, Maturity. The color of earth and wood, brown creates a neutral and comfortable environment.

13% Choose Green – Life, Growth, Abundance, Vitality. Green is the easiest color on the eye. It calms and has a neutral effect on the nervous system.

7% Choose Orange – Warmth, Happiness, Courage, Success. Orange is the color most associated with appetite. It has a broad appeal. Suitable for anything and anyone.

11% Choose Purple – Luxury, Wealth, Sophistication. Purple conveys a feeling of passion, romance, and sensitivity.

14% Choose Pink – Romance, Imagination, Fantasy. Pink feels calm and soft-hearted, with a tranquilizing effect.

12% Choose Red – Power, Warmth, Energy, Determination, Excitement, Passion. Red dominates and grabs attention. It stimulates people to quick decisions and increases expectations.

4% Choose White – Purity, Innocence, Sterility. White is cool and refreshing.

5% Choose Yellow – Enthusiasm, Light, Creativity, Spirituality. Yellow draws attention, feels warm, and is the most visible color of all.

There is an old adage that when two opposing parties in a legal matter proceed to litigation, then they have both lost their case. Having negotiated thousands of real estate and finance deals in my career as an attorney, I have listed below what I call the 5 “B’s” of successful negotiation:

1. Be prepared. Know your facts and have the relevant information to support your position readily available. Nothing stalls negotiations better or undermines your position more, then when you have to scramble and seek out the information necessary to bolster your position.

2. Be Patient. With good negotiations, reaching a resolution takes time and is not like ordering “fast food.” Don’t feel compelled to make a decision right away. If you are unsure about something, there is absolutely nothing wrong with waiting 24 hours to make a decision. If there are several items to accomplish in a negotiation, focus on those points that the parties are more agreeable on, and tackle the more difficult issues at a later time.

3. Be Consistent. Have a goal of what you want to accomplish going into the negotiations. If need be, “map out” a strategy to reach your goal(s) and plan for contingencies. Most importantly, once you’ve reached an agreement regarding a point of contention, stick with it. Don’t agree to something with the real intent to address and “change up” the issue at a later time. That approach wastes time and undermines one’s own credibility.

4. Be Reliable. Imagine a car that starts only half the time. That’s how adverse parties feel about someone who fails to perform on past promises and then approaches their opposition for new concessions. Granted, in an ideal world, people would perform on their agreements 100% of the time. But in life “things happen” and parties are often called upon to make accommodations and exceptions to agreements long after the negotiations are over. It’s reasonable for a party to be less flexible in their accommodations for people who repeatedly fail to perform. It becomes increasingly difficult for repeat ‘offenders’ to persuade the opposition that “this time things will be different.”

5. Be Civil. This point should go without saying, but negotiations move towards success much faster when parties practice civility. If being civil to the other party proves difficult, then you have an excellent reason for engaging an attorney, a real estate agent, or any other professional intermediary on your behalf.

There are times when parties to a settlement leave the negotiation table not getting everything they wanted. That’s fine. In most good deals, the parties need to concede some, but not all, of their position in order to reach a resolution. Those people who insist on going to the negotiation table with an “all or nothing” attitude, do not make good negotiation partners initially, but by using the preceding 5 points, they will in time.

There are certain items that are used heavily in any office. Some if these items belong to the stationery. They include paper, folders and other such items. The daily routine work of these offices relies heavily on these products. One such product, which is also used heavily for this purpose, is called the presentation folder.

Like any other folder, they are designed and shaped in the same manner. They are normally rectangular in shape but may have other shapes as well. They have standard designs and standard sizes as well but a custom presentation folder may have different dimensions. Their ability to be modified so readily and so easily makes them highly useful to the customers.

The designs of these products need to be produced with the quality in mind. The latest tools and technologies help in this field. The use of advanced computer softwares and latest tools for printing helps in getting the best presentation folders. These folders have a sort of a pocket on the inside of their covers which is used to carry important business documents.

Among the various businesses that are run online, the folder printing is a highly successful one. It helps the customers get the best products without going through the hassle of finding the right product in the market. It saves time and effort. It is also useful for the companies as well in many ways. It gives them an opportunity to provide better products to meet the needs of a special market.

Customers are also normally given the choice of customizing or personalizing their products. This gives them an opportunity to use their products to improve the business identity of their companies effectively.